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For Rimmel London Wake Me Up (30ml), 360 customer reviews collected from 1 e-commerce sites, and the average score is 4.3.

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15.2.2012

I've only had this foundation a few days but I really like it. Rimmel claims that Wake Me Up foundation has a 'light smooth texture for natural looking skin' and can 'eliminate the signs of tiredness', 'illuminates for a healthy glow' and 'increase elasticity of skin', it is also SPF 15.The foundation comes in a slim glass bottle with a pearlescent orange lid. The foundation has a pump action which means that you can't accidentally squeeze too much out and waste it. I don't like to smother my face in too much foundation so I find that one shot of this foundation is more than enough to cover my face.I apply this foundation over moisturised skin as I think foundations work better on a base.This foundation is smooth and glides well over skin, it blends easily and provides good coverage and not much is needed to cover my whole face. Bags and blemishes are hidden and my skin tone looks even and clear and my pores are less visible. The foundation contains 'illuminating pearls' and to be honest I was dreading finding glitter. If I rub some of the foundation into the back of my hand and hold it up to the light I can see it shimmering but I can't notice the shimmer on my face and my skin looks natural. My face looks brighter and fresh and does make me skin look a little less tired and more refreshed.I haven't used this foundation long enough to know if it can help increase my skin's elasticity but I live in hope as it also claims to 'minimise signs of premature aging'. I'm not sure if it lasts the full 10 hours claimed but it seems to look better than my previous foundation at the end of my shift at work, my skin can get greasy over the day but I thought that it remained luminous and healthy looking rather than greasy. I think that this foundation does make my complexion look better and I will definitely continue using it. Having SPF 15 is an added bonus and I would recommend that people try out Rimmel's new Wake Me Up foundation.
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11.4.2015

I have reasonably normal skin but suffer with dry and flaky skin around my nose and forehead sometimes even with using great moisturisers. I've found that most drugstore foundations accentuate and cling to my dry patches which makes my makeup look cakey and unflattering. I finally decided to give this foundation a try after hearing many good things and I am not disappointed! I'm quite pale but chose the colour in ivory rather than the lightest shade (called something like light porcelain) and I was worried at first that this colour would be too orange, but after blending it was perfect! Used with the wake me up concealer and a small amount of translucent powder; I found the foundation gave my skin a beautiful summer glow and lasted all day - with no clinging to dry patches!I would definitely recommend this foundation to someone looking for a foundation that won't cling to dry patches and at a great price :)
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19.12.2017

Have been using this foundation now for more than a year. Used to buy expensive foundation costing 30 to 40 pounds. Was never really happy with them. Came across this foundation at my local Pharmacy and gave it a try. What a great foundation this is. Has a nourishing feel to it and a slight shimmer which somehow make the lines in your face less noticeable. Maybe not the foundation for women up till about 40 because it is quite "rich" and not suitable for a greasy skin. But it makes my skin look healthy, glowing and less lined with fine lines. Somebody gave a revue that the shimmer looked tacky and cheap looking, dont know on what type of skin they used this on, but this is definitely not cheap or tacky looking.This is not a miracle foundation, but to me it comes very close to it. The price on Amazon is amazing, about 30% off the price in the shops, so I bought 4 that will last me a whole year.
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18.4.2016

I've been using this foundation for about a year now and absolutely love it.I have spent loads of money on expensive foundations over the years & have to say that this 'budget' range looks far better on my skin than ones costing 4 times as much.It's great for daytime wear as it provides light coverage & really does make my skin look refreshed & brighter.It applies smoothly, using finger tips or a brush & blends in easily around the neck & hairline.I'm in my mid 40's and have a few lines & wrinkles appearing, I don't have any problems with this foundation sinking into my lines at all.I also use the wake me up concealer for under eye area & it's great for hiding dark circles and disguising tiredeyes!!This foundation is also easy to remove using any cleanser or wipes & doesn't leave any residue.Very happy with this product & believe it to be excellent quality for the price.
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24.1.2016

This is one of the best high street foundations I've ever used! It is so, so hard to find foundations light enough for my pale skin, they are usually too orange or too dark, but this one is perfect. It has a very light texture, so a little goes a long way and it blends really well.The illuminating quality is a definite benefit, as it makes my skin look much healthier, almost 'glowy', compared to normal, which can be hard to find in foundations as they tend leave my skin looking drier or 'cakey', but not this one! I use a moisturiser before applying this and then use Rimmel's Stay Matte powder lightly over the top, and it lasts all day.It also has SPF, which is a nice little bonus for my skin!Anyone looking for a good foundation at a good price should try this out, especially all my fellow pale skinned girls who have trouble finding the right match!!
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29.12.2019

This was the first high-street foundation I tried and it's the one I always come back to. I was saddened that they discontinued it in the high street shops as I think it's amazing! It's a shame the price has increased due to its discontinuation too as the value for money used to be insane. Quite thick, but does what it promises, in that it gives my face some colour and takes away the eye-bags after a late night, making me look more alive, healthier and more glowing. I love that it contains shimmer because in the sun it gives the skin a subtle sparkley effect. I've also found that it lasts all day (literally all day- I can put it on at 8am and still be removing a full face of make-up at midnight).Would definitely recommend this for day-to-day as well as night-out use.
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4.2.2014

I bought this from "Cosmetics-Skincare", it was a better price than I would get in Boots and the 3-5 day delivery was free.It came very quickly, only taking 1 day to come after it had been dispatched.The packaging was okay, it could have been a bit more protected but the foundation wasn't affected so it didn't matter.I bought 100 ivory, and it work well on my skin which is light. The foundation itself applies smoothly onto the skin, is a great colour and hides lots of imperfections. It is a bit shimmery so you don't need too much otherwise you can look slightly shiny.Overall it it a great product, came super fast and i would definitely recommed it to those form ages 14-25.

10.5.2014

So I got recommended to try this foundation. so I searched the web and it was cheapest here! The coverage is quite light/medium so if you're looking for something that covers up blemishes etc, then this probably isn't for you. However you can build it up, no more than medium coverage though, but i suppose if you wear concealer underneath then the coverage would be better, and a primer too! A lot of people say its very sparkly, its not it has a healthy glimmer to it, but again if your looking for a foundation that is just matte, then this probably isn't for you. But yes, overall I like it, it gives you a natural finish, makes you look much healthier! 4 stars!

27.2.2014

I was looking for a foundation for everyday use with good coverage that was inexpensive and I have found it. I use it with a primer and coverage is good all day. My uneven skin tone is well disguised. At least 3 people have said my skin looked good. This was a real bargain at £3.99. Much less than I normally spend on foundation and I will definitely be buying again....even at the full price of £8 you can't go wrong. The trick is choosing the correct shade. I believe I chose sand beige for my slightly sallow skin with slight redness on my cheeks due to broken capillaries which it covers as well as any of the more expensive foundations I use.

21.7.2015

Great product! I have dry skin and tend to sweat whilst working it has a hydrated look that stays on! Coverage is good with a natural look but if u just apply the amount u prefere I use about 2 squirts a tad more on a night out. Forever being told I have great skin. The only problem I have with it is that it has more of a peach/pink look and can sometimes look Orange colour against my skin putting it on but once it's on and I've blended with bronzer it's fine just go for the lighter colour if ur unsure between two. I've used this for about 3 years with the odd change but I always come back to this as it's alot cheaper and nicer than most!

1.3.2014

This a good foundation I use for going out. It's slightly sparkly which I like. I use with the stay matte pressed powder to finish it off, I struggle with foundation because of my skin type, very combination and oily, I find make up just slides off even when using a primer. This one is ok for a night out and I like how my skin looks flawless when using it, but I tried it on for work. Couple of hours in and I was running to boots for something else lol! I wear the rimmel matte bb cream in the day and considering buying the darker shade for when I go out (I always tan first) was delivered on prime so excellent service

27.11.2017

Absolutely love it. To start with I have very pale skin and recently changed the colour of my hair to an ash blonde from a warm blonde so the other foundation I was using looked orange. Secondly, I have really oily skin so I find it difficult to find a foundation that lasts and doesn't make my skin worse. This foundation is nice and light and goes a long way, it covers well and the lightest shade is perfect for my skin. I used to use liquid and powder foundation but all I need now with this foundation is a bit of finishing powder. Very pleased.

14.7.2016

I don't usually buy Rimmel but it was half off for Prime Day. As it's summertime, I thought it'd be a nice way to pick up some cheap foundation to last me through the couple months where my shade is a little darker than usual. I'm quite pleased with it, though - it went on very smoothly (using a wet beauty blender) and looks nicer than some of my really expensive makeup does. It wears well, too, staying on all day without creasing or shining up. I've been so happy with it, I might never buy my expensive one ever again! I love when that happens.

13.10.2017

I made the awful mistake of buying Benefit Foundation earlier this year, at an eye watering £33 a bottle. I wish I’d saved my money as I now have nothing but scars to show for it.I started using Rimmel a year ago after I pinched some from my sister and discovered it was better than the foundation I had been using. However, I decided on a shopping trip to switch up to Benefit thinking expensive meant better. It’s not! Rimmel gives good light coverage and doesn’t give you spots. And you’ll have a lovely glow all day!

1.4.2018

Wanted something not to heavy for my skin that would make my face look a bit more fresh during the day. This foundation is very nice to use and doesn't give a baked on affect. I have oily skin and found that this foundation didn't clog my pores too much, though I do use a matte primer beforehand. You can also apply a powder over the top, which just protects my skin from excess shine.I have also mixed a small amount with my moisturizer if I just fancy a tint to my skin, which also works. So its good value.

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