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For Wella Color Fresh Liquid (75 ml), 139 customer reviews collected from 1 e-commerce sites, and the average score is 3.5.

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22.5.2016

I've been many colours for the last 9 years. From black to blonde to the multiple colours of the rainbow. My most recent colour was alpine green from Directions, when I got bored of that I wanted back to blonde. Green doesn't move from the hair follicle. It was impossible to get rid of so I put a dark brown over the top. 4 months later and no root touch ups I was sure I was going to let my natural ash brown hair grown out. Then I decided to bleach my hair. I started from the mid sections, then the ends and finally the roots. Everything looks pretty blonde at this point so I wash out the bleach, sleep in half a bottle of Pro:Voke Touch of Silver purple shampoo.In the morning I'm left with yellow brassy roots and I start my new job in two days. I've had hair disasters in the past that left me with a mess for two weeks. I tried bleaching my roots again but my scalp is on FIRE. I went to Sallys Salon Services and asked for help, she advised to use a hair mask over night to help my scalp and then use this in the morning as I'd developed scabs and blisters (small ones) on my scalp at the back and sides where I had dried out my scalp to the MAX. I woke up in the morning determined to make this work, I washed out the hair mask and washed my hair as normal, then I slapped on as much toner as possible to get it to work on all of the yellow tones in my hair. The lovely lady said I would get three uses out of the bottle but it's nearly empty as I've done my whole head. It cost 12.95 and has left my head so soft. It's PH level is 6.5 so it feels so gentle on the scalp. It says to leave it on for 5-20 minutes but it's been in for almost 2.5 hours for maximum effect. It's looking better but I think it will be on for a lot longer yet.
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16.8.2019

I have very long, thick hair that I've bleached to an almost platinum colour and this is what I use to tone it in between salon appointments. It's absolutely perfect, does a great job and covers my whole head and I still have enough left over! It really gets rid of the golden/brassy tones in my hair and leaves it with a nice white blonde/platinum shade which is exactly what I want. Very easy to use, I apply it to damp hair, I use a brush for my roots and then use my hands covered with gloves for the rest of my hair. The bottle makes it so easy to apply! I coat all my hair then pop on a shower cap and leave it for about 20-30 mins before rinsing it out and letting my hair dry.It's that simple!
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29.6.2020

So I thought I’d dye my dark brown hair silver during lock down (I know, what an idiot!) so on went the bleach, of course it went orange/yellow (id totally mentally prepared myself for this monstrosity!) My hair damages very easily so didn’t want to risk any more bleach. Off I went in search of a good toner that would remove the brassy tones. This took me from a patchy level 7/8 very brassy yellow to a level 9/10 all over. I used 2 and 1/2 bottles for my very thick hair and to ensure full saturation. Felt like it actually did my hair some good too and repaired some of the dryness. Now it’s the perfect base for a nice silver grey.Would definitely recommend for those at home bleaching projects!
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15.12.2016

I have dyed blonde hair and suffer badly with brassiness even though I have it done at the hairdressers. It doesn't cover roots, but I didn't expect it too. I left it on for about 20 mins. After I dried it it's taken away all the brassiness so really pleased. Will keep using it once a week. Think because I had bad brassiness next time I'll leave it on for 30. Think this will help me go longer before going back to hairdressers along with using wow on my roots

15.4.2018

For getting greyish blonde hair or just getting rid of that custardy look blonde after bleaching ..this is the best stuff ever .we used it in our salon and it never failed to give us natural tone blonde and highlighted hair hair .you wash hair as normal and then just before you would normally condition you apply this to your damp hair leave for as long as desired .massage then .rinse .its great stuff my daughter uses it all the time

23.10.2014

Easy to use, takes the brassy tones out of hair. Having tried many semi-permanent dyes and toners, I always returned and stuck to this one, it is one of the best and cheapest. Need to watch application time just like with any other toner or else end up with violet hair, especially if yours is very porous from bleaching and will absorb the toner faster, which actually washes out if you wash it hard many times with shampoo

21.7.2017

Arrived promptly, used on my hair after shampooing. My colour needed doing so thought this would tide me over.I only used half as my hair is shortish bob. Lovely ashy grey colour straight away. Got lots of compliments. Lasted couple of washes, though I wash hair very frequently with going gym etc.Ordered another one already.Very good, reasonably priced as used one bottle a few times.Would recommend x

20.1.2013

This is the exact product I get from my salon at half the price :) I use it once a week to keep my red coloured hair vibrant as its originally blonde it fades quick so this works a treat and with no ammonia it means no damage just vibrant shiny hair. Delivery was fast and packaged great! I'm a very happy shopper and will be buying lots more so I can keep my vibrant red between salon visits

22.11.2019

Highly recommended. You need to use this quick and fast, the toner does come out purple on you’re hair if you leave it on longer than 5mins. The bottle. Can easily last you a good month maybe more. Remember you have to bleach you’re hair white for this to work, it will not worth on orange hair. Bleach wash is always key for beginners

10.4.2012

Great for correcting a dodgy hair colour (in my case ginger and yellow highlights!). In fact, its the best product I've used in this respect and looks very natural. However, it only lasts six washes so you'll need a few if you want to maintain the hair colour - hence fours stars and not the five it would get otherwise.

26.11.2020

When untrained professionals are choosing the shade by themselves with no knowledge of hair colour science, it’s inevitable that there will be results such as green, grey and everything else that’s been complained of. Do not use this product without a consultation with your qualified Wella Professional hairdresser.

11.3.2021

Easy to use ( gloves provided but I took mine off to feel distribution more carefully and has no ill effects). Does what it says and reduces the “lock down stripe”, leaving hair soft and silky and whole look fresher.Instructions so small you can’t read them. Safe to leave on 20 mins with no drastic change.

16.7.2020

This product removed the very brassy tones from my recently bleached hair.My roots are really dark and following lockdown my hairdresser had to cover a considerably larger area of my hair .I Used this product with Wella Wellexon Perfect 20 vol.developer the end result was a pleasing silvery blonde.

1.9.2017

Absolutely fantastic!!!I have platinum blonde hair but within a week or 2 of having it toned at the hairdressers it's back to a yellowy tone blonde!I used this and left it on for 20 mins and my hair was back to icy blonde! Definitely recommend if you have very blonde hair... works great for me !

27.3.2016

Does the job, disappointed it did not tone my bleached roots but at least my hair is silver all over. It says on the instructions to leave it on for 15 to 20 mins but I left it on for 40 minutes as I was after a dark shade of silver. I will probably buy it again as it worked for me !!

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