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For Hoya HD UV Digital, 170 customer reviews collected from 2 e-commerce sites, and the average score is 4.7.

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Amazon has 166 customer reviews and the average score is 4.7. Go to this seller.
Ebay has 4 customer reviews and the average score is 5. Go to this seller.

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17.4.2012

I bought the Hoya HD Digital UV filter for my replacement Nikon 16-85mm lens, I don't use it for its UV or Haze reducing effect, but to protect the front element of the lens. There is great debate about whether to use porotective filters or not, the purists claim that protective filters degrade the picture. A few years ago I irrepairably damaged a lens without a filter, so I've used one ever since. It's true that if you use a cheap filter in front of a lens there will be some degredation of the image as well as some contrast loss and colour change, but anyone placing a £5 filter infront of a lens costing many hundreds of pounds would deserve problems.I have exhaustively tried to notice a difference between pictures taken with a filter against those taken without, you would need super eyesight to spot any difference, I certainly haven't noticed any. Hoya claim benefits of this filter over their less expensive Digital Pro UV filter which I have on other lenses and had on my previous Nikon 16-85 lens, I personally can't spot any difference, both are excellent, so whether it's worth paying a few pounds extra for this HD version, I doubt. This filter is ultra thin, it doesn't cause vignetting at all, it does have a scratch resistant and dirt repelling coating which is said to keep it cleaner, longer than the Pro Digital UV so that may be worth a few pounds extra. If you intend using a protective filter, or if you're new to DSLR photography I would strongly advise it, at least until you're used to handling the camera, a sticky thumb print on your new lens glass can be very upsetting, the Hoya UV filter is an excellent choice.
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6.2.2020

Most modern digital cameras do not really need UV filters, so completely clear would do just as well.I use UV filters as protectors for my camera lenses - If something is going to damage my lens, I would rather it damage the UV filter instead.The goal is to prevent contamination of the front lens element. I'm pretty careful so impact protection is a low risk issue - dust and grime is a bigger concern for me.• Light transmission, lack of lens flare, ghosting problems, cutting through haze, protecting your lens - this one does it all.• Thin ring does not cause additional vignetting.• The glass seems both unscratchable and unbreakable.• Easy to clean,unlike other Multi-coated lenses that are often hard to clean.• Easy to attach and remove - without binding and rotates smoothly in both directions.I always have it on my lens. There is no reason to remove it.✔ Pros:+ Reduces the glare and ghosting+ Repels dust and water+ Excellent picture quality+ Excellent light transmission+ Keeps the lens from dirt, dust and scratches+ It is easy to attach and remove✖ Cons:- No complaints at all (will update if I find anything on continuous use)Highly recommended!
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3.5.2011

I've used Hoya UV filters on all of my lenses for quite a while, normally I get the PRO1 Digital filters but given that there was very little in the price between the PRO1 and the HD I thought I'd try the HD this time. I'm not quite sure at the moment if that was quite the right choice.The quality of the filter itself is without doubt, it ts very well made, comes in a sturdy round case and screws in nicely. What does concern me (and most people will normally find this a bonus) is that the depth of the front screw part of the ring is very shallow, this has two problems, one the lens cap has less to grip onto and two, I think the back of the lens cap actually touches the glass when the cap is on the filter.My Nikon lens caps have slight raised portions on the back and I think this may have made a tiny mark on the filter. For this reason I'm only giving this filter four stars instead of 5. The Tokina lens cap I have on my 12-24 does not have the same problem so I'll probably swap the filters round. This filter should be fine on a wide angle lens as there should be little chance of vignetting with the shallow filter ring depth.
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15.9.2012

Let's face it there are a multitude of 77 mm protective filters on the market. It can be difficult to choose the right one . In the past I have used Pro-1 filter from Hoya like another reviewer. I found it's build quality sadly lacking and so I wasn't going to buy a second one. The problem was basically that the filter glass didn't fit well inside the filter ring it was slightly loose. I was hesitant about buying this version because I thought also its quality might be substandard. I took the plunge because of the largely positive reviews on Amazon.I'm very happy with both the quality of the glass and the quality of the fit the glass and the filter ring,however I did find that it took me a couple of tries to get it on my Sony SAL2470Z Alpha 24-70mm F2.8 Carl Zeiss Wide Angle Zoom Lens. It appears that the pitch of the filter threads is quite narrow although the fit is absolutely fine and the lens cap fits very well on the front of the filter and there's no vignetting.It's amazing when you look at the performance of the coating on the filter as this is where reflections going to die, which is a good thing!
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8.6.2015

The use of lens filters seems to be a contentious subject amongst photographers. Their proponents claim they offer useful protection for lenses; their detractors claim they degrade image quality.I'm very much in the former category: I keep a filter on my lenses at all times to protect them. When you're paying £1k+ for lenses, spending an extra £50 or so on a piece of hardened glass to prevent the front element from being scratched or marked seems like a no-brainer to me. It's worth also mentioning that many modern lenses have advanced coatings on the front elements which can be damaged by salty sea spray and the like, so even if you aren't likely to scratch the front,it's still worth protecting.The image quality argument may well be true with low-end cheap filters, but this is where these filters come in: I've yet to find any loss in IQ with the high-end Hoya filters. There are probably better filters: the B+W filters have an excellent reputation, but they're often close to £150 for larger front element diameters. The Hoya range offer a good balance between performance and price.
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11.4.2016

Brilliant. Good fit, the glass is so clear it's almost invisible. I've bought a number of Hoya HD filters in the past - certainly the best ones to go for. No colour cast, no discernible effect on the finished image or light loss. The attach and detach easily - I've never had one get stuck on a lens. Definitely worth spending the extra cash on decent filters - especially if you have decent lenses. The idea of sticking a cheap filter on £1,000 lens is ridiculous, you've spent the cash on the lens, now spend some cash on a decent filter!Update - 9 years of professional use later, the filter is still going strong. Having said that, I've changed camera systems to the much smaller, lighter, fuji X series,so this filter is now sitting in a box awaiting partex / eBay. I'll probably get about £20 for it, so £30 for 9 years of use protecting thousands of pounds worth of lenses is excellent value! :)
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14.8.2009

I've used Hoya filters for quite a while now. I was previously using the Pro-1 models, and was generally very happy with their filtering qualities, but had problems keeping them smear-free. Enter the HD - these things are very well constructed and nicely hefty. The coating also works very well, and they are extremely non-reflective. They are just a cut above the construction of the Pro-1 filters. They also have the dual benefits of being very tough - offering improved protection over standard filters to your valuable front element - and most of all, they have a non-stick coating which just keeps smudges and dust off them so much more easily, often dust can just be blown off with a puffer,which usually wasn't enough with the standard filters. After getting one for my Nikon 70-200mm f2.8 VR, I've traded up across all my lenses. Highly recommended.
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6.11.2010

This is my third Hoya HD 77mm UV(0) Filter.I use them on a Canon EF-S 17-55 f2.8 IS USM, Canon EF 70-200L f2.8 IS USM and Sigma 10-20 ultra wide glass. I do a lot of motorsport photography that puts me extremely close to cars that are throwing up stones, dirt, debris and tyre rubber constantly so they serve as great protection to the front elements of my gear and tend to stay on all the time unless I'm working indoors.The glass used in the Hoya HD filters is tough (high density), multi-coated, relatively easy to clean and light transmission through the filter is very good compared to a lot of the cheaper brands out there leading to no noticable drop in image quality.All my filters are Hoya and I'm very happy with them.This Amazon seller offers these products at significantly less than the highstreet prices too which is an extra Bonus.
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5.11.2010

Hi , compared to the cheapo filter I had on before this is an absolute pleasure.Removing the cheapo one felt like the filter and lens were threaded stiff and gritty !Putting the Hoya on was like a hot knife through butter so smoooth . The case it comes in is a thing of beauty and ergonomic design .Trying the cheapo again confirmed it was the filter and nothing to do with the lens .Perfect faultless focusing , sharp contrasty pictures , and hopefully mega good protection but I will not be knocking scraping or dirtying the filter on purpose to test its advertised extra strength and resilience !!!!!!!Nikon D300 + 18mm to 200mmJust get oneMichaelBRYHER

22.10.2012

Excellent clarity, thinness and impact resistant. Stays remarkably clean and the coating resists damaging atmospherics (such as acidic steam train residues) that will quickly damage other lesser coatings. I have fitted Hoya HD's to all my lenses. I didn't realise they had another benefit too. I dropped my camera from 3-4' onto tarmac straight onto the lens at an angle. The front rim of the filter bent considerably but the HD glass stayed completely intact and unscathed preventing any further damage to the lens or the front filter screw on the lens. Worth every penny on so many levels.

7.12.2010

Having purchased a Canon 300mm L lens I was looking for a filter to cut out UV and protect my hefty investment from knocks and scratches.Having read a number of reviews on the internet, I finally decided on a Hoya HD Digital Filter.The filter is a screw mount for 77mm Lenses and seats snuggly on my lens with no issue using original lens cap.Photos taken so far have been great and I would happily recommend this filter to anyone.I shopped around on the Internet and found Amazon to be cheapest plus usual free delivery.Hoya 77mm HD Digital UV(0) Screw in Filter

18.10.2012

I have all my lenses protected by this type of filter. The surface of the filter is excellent and looks to be very neutral in terms of optical effects. By this I mean that it is almost impossible to detect the glass in the frame.The ring of the filter is nice and slim and is never a problem on my 16-35mm f2.8 Canon L lens.The surface is easy to clean and only really needs a quick puff from a Giottos rocket blower to clear the dust. Get one of these if you don't have one already.

7.4.2013

This filter is mainly used a protection for the front element. Saying that I can see the difference between this and the old one immediately. The glass is clearer and the mounting ring is much higher quality. It's got a lower profile on the lens and the ridges around the ring end aren't quite as sharp and bitey as others. This means it doesn't cause damage to my bag or leave marks on things I put it down on.I'm getting similar variants for my other lenses now.

30.1.2013

it is just an extra peace of glass on your lens,bought expensive one,therefore was looking for a decent protection of course. it does not do any magic to image quality,it is only for peace of mind that is it. it screws in nicely,just few days before went at Jessops R.I.P looked at the prices and that was enough for me to decide that it is not worth buying absolutely anything from them,so bought it from ''Amazon'' saved some cash for another things,happy days :)

12.3.2012

This top of the range Hoya protection/UV filter is very good indeed. It did not mark at all during a recent 2 week walking holiday, when I used the camera to take about 600 pictures using the same lens every day - despite some rain, dust and accidental finger touches. It even survived an accidental slip against some rocks whilst photographing a flower at close range! It pays to buy the best, and Amazon filter prices make them the only place to buy them.

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