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For BRITA Maxtra+ Filter Cartridge, 8757 customer reviews collected from 3 e-commerce sites, and the average score is 4.7.

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21.2.2019

Artificial Intelligence to Revolutionise the Developing WorldArtificial Intelligence is the fastest-growing market in the world right now and is showing no signs of slowing down. According to Forbes magazine, investment into AI start-ups by venture capitalists has increased 6X since 2000. Artificial Intelligence is when machines are programmed to carry out humanised tasks and in effect, make machines ‘smart’. In recent years it has become apparent that different tasks, which would normally require supreme human intelligence, are being carried out by machines faster and easier than humans could ever think of. With the use of faster compute, better algorithms and bigger data,Artificial Intelligence is finally starting to become a reality for humans. Paradoxically, however, we have created this advanced technology but there are people living in the world who still don’t have access to basic needs such as food, water and shelter. What I ask is that we stop for a minute and think; Is there a way that we can use Artificial Intelligence to revolutionise the developing world forever?Evidently, one of the biggest problems in developing countries is the lack of food available to them, which leads to starvation. The World Food Programme stated that 842 million people are suffering from hunger around the globe, with 98% of sufferers living in developing countries. The food crisis in these countries is evidently clear for everyone to see. They are crying out for a successful system to be put in place to rectify the crisis and that is where Artificial Intelligence comes in. In order for the food availability in these countries to increase, it would require a modification of the current agricultural systems in developing countries by using machine-based technology. Firstly, devices like drones and micro sensors could be used to closely monitor crops in order to find out if there are any problems and to provide the farmers with the key information they need to decide when the perfect time to harvest would be. The farmers would then be updated via their phones if anything critical arises. The UN reported that each year roughly 20-40% of global crop yields are destroyed due to pests and disease. However, artificial intelligence can go a long way toward stopping this problem. Robots can be used to target specific weeds and destroy them with pesticides rather than using the traditional blanket sprayer. This would mean that all the unaffected, healthy crops would survive, and crop production would rapidly increase. Additionally, autonomous pickers could be introduced to take the place of labour workers in farms. These machines are used to pick fresh berries two times quicker than a human can. Paul Bissett, who is the chief operating officer at Harvest CROO Robotics, described how the robot works in one simple sentence; "We're collecting 50 to 100 images a plant, and all of those images are fed into our AI system in order to tell us, OK, this is a good berry, this is one we want to go after.” The potential of these AI systems cannot be underestimated, and we need to utilise the various new technologies in developing countries in order to give them a fighting chance of ending starvation.Moreover, a problem that developing countries face is their deficient water supply. In an article published by Eco MENA in 2016, they reported that 3.2 million children die each year from unsafe drinking water in developing countries. Can you imagine what the reaction would be like if a developed country like the US or UK ended up in the same situation? There would be complete outrage, but when it happens in developing countries society just accepts it and moves on, not enough is being done to help the struggles of the less fortunate people in these countries and it is time for that to change. The first key problem regarding the water crisis is water pollution. India is an example of a developing country which is languishing due to a sustained water pollution crisis, 163 million people lack access to safe water and The World Bank reported that roughly 21% of communicable diseases come from unsafe water and lack of hygiene practices. However, artificial intelligence can be used to help countries like India in their battle against water pollution. Scientists can use the feedback gathered by Artificial Intelligence and recommend better practices for water quality issues by implementing AI’s ability to improve research standards, data security and control processes, AI is able to do all of this by being able to generate predictive estimations, simulations and case by case analogies.Furthermore, the standard of third world educational systems is yet another severe issue that developing countries continue to struggle with. An article published by the Canadian government estimated that around 59 million children in developing countries do not have access to basic education and those who do attend school are taught at a severely low level; 250 million children cannot read, write or count even after 4 years of schooling.It is clear something drastic needs to happen for developing countries to finally close the huge education gap that currently exists between them and developed countries because if this gap continues to widen then it may become too late for developing countries to ever invest in their education systems and inspire children to achieve highly valued professions rather than their main priorities in life being marriage, providing food and ultimately staying alive. Artificial Intelligence offers a fresh outlook for developing countries education systems and the prospects of AI being used to transform the lives of young children in developing countries is very, very exciting. The most influential use of AI in education systems would be the ability to create personalised learning that can be viewed by the pupil anytime, anywhere. This would make the child the most important person in the teacher-pupil relationship and would eliminate the current problem of children in developing countries having to walk long distances to get to school every day. In addition to this, the child can learn at their own pace and the automated machine would create tasks and provide materials based on that child’s personal goals and progress.All things considered, Artificial Intelligence evidently has the potential to redefine developing countries forever and the governments of these countries need to wake up and finally realise that investing into AI is the key to solving the extant crises that they have created as they have failed to provide necessary funding required to change the fortunes of their people for many, many years. I am not saying that these changes are going to happen overnight and, of course, there are some questions over the use of Artificial Intelligence but in 5-10 years if the problems highlighted in developing countries has not improved and the financial gap between these countries and those which are considered developed continues to widen, will the government officials be asking themselves; What if we had used Artificial Intelligence in 2018?
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24.2.2019

One could argue that filters like this are a waste of time but that rather depends upon where you live and the 'quality' of your water.By that I mean the taste and minerals which, if you are a tea-urn like my wife matters. Also I live in Norfolk where the water is from deep underground where it picks up epic amounts of calcium carbinate which furrs up anything hot with limescale practically overnight.So, for years we have used a water filter that removes taste and chemicals such as chlorine and also reduces the limescale on our kettle to negligible amounts.Now, I'm no eco-herbalist-homeopathic type person. I'm a marine engineer and have no issue with chemically treating the water to make it safe and on ships do so all the time.Chlorine in small amounts has probably saved more people than all the doctors in the world in modern history.But, it does flavour the water and is noticeable in tea especially when the water authorites do a high dose. I'm not 100% sure about the latter but I know that every six months on a ship we super-chlorinate to kill off nasties like legionnaires and I cannot see why ashore similar would not be required in pumping systems now and again with the increased taste effect that will cause.Anyway, because these cartridges have activated carbon they remove free chlorine and thus allow the tea to taste better. And I did watch some TV show where an actual expert said that filtering water is necessary for good tea, so who am I to argue.On top of that, these filters absorb metals such as lead and copper. Not sure if copper is bad for you in the miniscule amounts you might encounter it, but lead is defo a no-no.Actually, as an aside, copper is a brilliant sterilzer and we use copper in sea chests on ships to kill off spores. It's also used in hospitals where hands might reside to kill of pathogens. Just for info.Returning to these filters, I can say they are excellent. High quality and really do improve taste and perhaps improve the health of the water. The cost however is brutal. And that's why this is a five star product on Amazon because the price I paid was with a discount on a special which worked out at a near 50% reduction on the supermaarket prices.Still expensive but on balance worth it in my opinion.One small thing to remember though. Because chlorine is removed from the water, anything that's been through this filter has to be used quickly to ensure that it does not become contaminated. And of course now and again give the jug a really good clean.Overall, a brilliant product that saves on limescale problems and makes the water taste better.
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22.7.2017

We have had a Maxtra filter for several years. We live in a fairly hard water area, and the main reason we have the filter is for my wife to avoid getting a scummy surface on her tea. (I drink only coffee, with which I can’t tell any difference.)At present these are a similar RRP to the ordinary Maxtra filters, but currently there is very little price reduction so costs 50% more. Presumably it will come down over time.So, what’s the difference? We couldn’t tell any difference in the taste.-There are two changes which, curiously, are not mentioned on the product page, but are listed on Brita’s website. One is “25% finer mesh for better reduction of coarse particles”, and it looks as if this is true.The other is “enhanced design with new finger holes for easy exchange”. I.e. there is a finger hole on either side of the top, and you pull the old cartridge out with that, as opposed to the old design which has a loop you pull. I’ve never had one of these loops break (and you could, if necessary, pull the cartridge out by its sides), but the new design removes this risk altogether.-The description claims that the new cartridges reduce not only limescale but “chlorine and organic impurities”, and also “permanently absorb metals such as lead and copper”. The latter is s fairly bold claim, but I assume it’s verifiable (no idea how much of these there is in tapwater).-I was slightly perturbed by the reference to “Micro Carbon Pearls”, which sounded a bit like the infamous microbeads in exfoliants, but as they’re secure inside the filter, and the filters are still clained to be 100% recyclable, there shouldn’t be any reason for concern.If you’re a cheapskate like me, you will probably wait until the price comes down; if you’re an adopter, or a health freak, you’ll probably want to start buying now.PS money-saving tip for filters: no need to use the indicator, just remember to change the filter at the same time each month – which also means you can clean the lid when washing-up.
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28.12.2015

First off these are great value for money: a 12 pack breaks down as £2.49 per cartridge. Over 30 days that's 8 pence per day. To buy a 1.5 litre bottle of Volvic is about 64p from the supermarket, so that's a saving of 56p per day / £16.80 per month! Not to mention that fact that shop bought plastic bottles contain Phthalates. Although water, in and of itself, does not go bad, the plastic bottle it is contained in does "expire" and will eventually start leaching chemicals into the water. If you look at the expiry dates on bottled water, it's 2 years, so in theory that water could have been sitting on the shelf for that long! For me personally, I like cold fresh water,which I've filtered and from which I know the source. i.e. my kitchen tap! I've been using Maxtra Water Filter Cartridges for 5 years now and won't use anything else. My Brita fridge jug has also stood the test of time and is still going strong. My jug has a set timer which indicates when the cartridge needs replacing. I always make sure to give the jug a good clean each month before inserting the new cartridge. The cartridge is so easy to use. It comes in a sealed plastic bag, which is easy to open and has clear instructions. After I've cleaned the jug, I submerge the filter in water for 30 seconds to ensure it's fully soaked then insert it into the filter hole in the jug. From there I push down gently until I feel it click into place. After I add water and let it filter through, pour away then repeat twice more, close the lid, set the timer and place in the fridge to chill! That's it! Now I have fresh water for the next 30 days and at a fraction of the cost of what it would cost me to buy in the shops. The taste of the filtered water is very clean with no strange aftertaste - I often find that shop bought water has a slight metallic taste and bizarrely sometimes fails to quench my thirst. A truly great product and one that I'll continue to use for years to come. Thanks Brita for making such a quality product.
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29.7.2017

If this product interests you, be sure to start with a clearer idea than I had about what is being offered for review. It is a little box of three water filter cartridges, and anything we are given by way of ‘instructions’ obviously presumes previous acquaintance with this supplier’s product range. If you don’t have that, you are liable to find the accompanying diagrams as clear as mud, which is how I found them, and not just myself either but also two other practical and savvy friends to whom I appealed for assistance.The cartridges seem to be intended to fit into a companion jug, but at least I was able to rig up something close enough for the purpose of filtering my local Pennine tap water.I genuinely believe that my cups of tea made with the filtered water were detectably better than I am used to (Co-op 99 Tea Bags – I am no kind of connoisseur). What I was also pleased to note was that the familiar dark stain on the cup was not appearing. This is presumably left by tannin, so I wonder what the lining of my stomach must look like after decades of heavy tea drinking.One claim by the manufacturers that I wasn’t able to verify is that the filtration does a good job of removing limescale from one’s kettle. The reason for that is simply that neither my own kettle nor any local kettles has a problem with limescale in the first place. My daughter’s kettle, in faraway Portugal, definitely does, but it will be some time before before we can put this issue to the test there. So to be going on with I guess we can make an act of faith in reliable German technology. Just be clear about what is provided for review and what is not.
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14.7.2017

Once again I face a dilemma reviewing a Vine product! I have used BRITA filters for over 20 years and have therefore spent a fortune, replacing each one on a monthly basis. I must say that unlike some reviewers, I have not noticed that the build up of limescale in my kettle is less after using these items, but it does remove the chlorine and other additives and the water tastes fresher and similarly there is little or no aroma other than water.What I am not sure about is how much better they are over the in line filter on my Samsung fridge freezer, where the individual filters are more expensive but last for 6 months at a time, with little if any deterioration over the 6 month period - we are a sad family as I insisted that we undertake a blind tasting,comparing the two types of filtered water, with the consensus being that they tasted the same; I used the bribe of clearing the palate for wine (wife) beer (17 year old boy) . To be absolutely honest, I do feel that this item is over -priced, but it has always been the case with Brita filters and we pay it for the simple convenience of having filtered water read to use by the kettle.Have we tried the generic alternatives? Yes and they do work, but their effectiveness deteriorates quickly we found and they therefore do not represent good value. Would I buy this item, rather than simply evaluate it as part of the Vine programme?I am a little disappointed that this item is not currently subject to selection via "subscribe and save" , where a 15% discount could be obtained; still pricey but significantly lower in price, particularly if you purchase the 12 pack.
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16.3.2019

Oh Brita filters.. my wife keeps insisting on drinking only filtered water. Yet people are not dropping like flies so I assume tap water is fine. If anything, UK tap water is supposed to be among the safest in the world.Moreover you only have to research for 30 seconds to see that these Brita filters only take out a limited amount of stuff found in tap water and probably also the beneficial bits.In our case my wife wants to take out the hard water with the help of these filters. Well.. apparently Brita filters only reduces the hard water a little bit. While there is research suggesting hard water is actually better for your heart.. while if it takes out fluoride, which is unproven I believe,you'll lose the tooth benefits of that.. Sill if you worry about tap water containing minuscule shreds of hormones and heavy metals; I have been drinking it for decades and can guarantee it's fine. Those worried about such things may need to worry more about their stress levels, anxiety and sensitivity to conspiracy theories.Or maybe they should consider the the dangers of keeping these jugs with still water on their kitchen top or the filter in the empty jug .. it could easily develop mould..Well good luck, I continue to prefer cool flowing fresh water from the tap, which is far more environmentally acceptable than these plastic and chemical cartridges that have to be replaced every 4 weeks.Obviously my arguments have not found much sympathy at home. Hence the occasional Amazon repeat order for these filters. I must love my wife really much.
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17.7.2017

I have been using the old style Maxtra filters for years and have enjoyed a better tasting glass of water compared to straight from the tap, no lime scale in my Kettle, coffee machine and iron which alone rates this product highly from myself. I have had my kettle for 6 years used often and there isn’t a speck of lime scale inside it.My only real downside is the cost for the new + filters are quite a bit more. I’m sure that these are better than the old ones as technology moves forward and Brita have been making these for years and I daresay researching too. This said myself and my partner cannot taste any difference with a glass of water or cup of tea over the original!I have tested the filterrate against the old version and it’s exactly the same.As it stands on Amazon these cost £17 for 3, the older versions cost £10.50One word of advice is, once you move forward to a jug that takes Maxtra+ there is no going back.Positives and Negatives+ Keeps kettles and electrical goods free from lime scale+ Easy to use+ Can use in the old style jugs (However old filters will not work in some new style jugs)- Cost 2/3 more per filter- No taste difference over the older model- Replace every 4 weeksConclusionIf my new jug would take the older model I would go back to them however as I would always use a Brita filter I will continue to purchase. Anyone still using the older models I would suggest to keep them until these filters drop in price.
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22.7.2017

We live in a hard water area so using a water filter is important to us for both enhancing the taste of our drinks and preventing limescale building up in the kettle and coffee machine. We have used the older Brita Maxtra filter system for quite a while and have been very pleased with the performance of the cartridges – the new Maxtra+ offers even better results, but at a price. The new “plus” filters fit our older Maxtra jug perfectly but I think that some newer Maxtra+ jugs will only work with these new filters. It is difficult to tell much difference in the taste of the water between the old and new filters and the limescale performance seems about the same – that being good.The new cartridges claim better performance at removing copper and lead, which could be beneficial if you have older plumbing at home, and the filtration of other impurities seems to be effective. It is difficult to recommend the “plus” filter rather than the older Maxtra cartridge at present because there is currently quite a difference in price; however the Maxtra+ do work out slightly better value when purchased in larger qualities than this three-pack. I have no hesitation in recommending Brita products in general as we have always had good results from the brand – however, for now we will carry on using the regular Maxtra cartridges until the “plus” version becomes more competitively priced. Five star performance but three star value – four stars overall.
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3.11.2019

I have found these filters to be very good at removal of chlorine from tap water which is by far my main reason why I didn't drink tap water as the taste did bother me. By bringing both filtered and unfiltered water under the light there is a visible difference in the number of particles in the water, the filtered water had none floating about (these are not dangerous). I conducted a blind test to verify if the taste of the filtered water was truly better at least to me personally and I have found that in 90 per cent of cases it did. However, from time to time the water did taste sweet to me.It is important to take a look at the latest water report of your local water supplier to check if theycomply with the regulations but I think that even some store-bought water might contain contaminants the same way the tap water might.I am glad they offer a recycling programme present in a lot of UKs local shops to take care of the used cartridges as it is important to protect the environment, that is a big plus and advantage of such a big company as opposed to other water filtering systems.I used to buy bottled water which can rack up expenses and it does create unnecessary plastic waste I felt guilty for, now I can enjoy the water at home with great taste and fewer contaminants but also at a much cheaper price per litre.Overall, I would recommend this product as it is trusted by many and provides a great solution to picky taste buds.
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16.7.2017

Once you've used water filters and experienced the difference that they make to water quality, you probably won't go back to being without. These filters are an updated design- they look more streamlined and modern rather than utilitarian- the flimsy tag carry handle of the old filters has gone- and the grip has been incorporated into the filter.We live in a soft water area now - but it is a horrible experience to drink tap water due to strong chemical taste - these filters eliminate that and provide very high quality drinking water. If you are a tea fanatic, tea tastes much better with water filtered through these devices. When we did live in a hard water area,we found that these filters were particularly effective at reducing limescale build up. I'm sure these new and improved filters will be the same.The filters are supposed to last for 100 applications or one month - now I'm not sure how that's worked out- presumably estimated water volume? But in our case we've found out that for two of us we get 3 months life out of each filter easily. We now have a kettle with built in filter as well as a jug which we use for topping up water bottles and don't have any issues with using the filters- they are pretty quick at processing the water and waiting times are minimal. This is a nice upgrade of an already excellent design - I highly recommend using these...
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26.7.2017

I've used these Brita Maxtra+ water filters in my old Brita maxtra jug and in my coffee machine. I do think they improve the flavour of tap water and greatly improve the quality of the tea you can make from it too. What I'm not sure about is if there's an appreciable difference between standard maxtra filters and these new improved maxtra+ ones.These new filters apparently have 25% finer mesh and have new micro carbon pearls which reduce chlorine and impurities and so improve the taste of water. It's also great that the cartridges can be recycled. They have ion exchange pearls which help to protect against limescale build-up.Living in a hard water area I do like the idea that using these filters will protect against limescale but they are much more expensive than the standard filters which I've been perfectly happy with.If you buy a Maxtra+ jug you'll have to use these as the old maxtra cartridges won't fit, but if like me you have an old Maxtra jug then you have a choice of which to use (as both the standard filters and the maxtra+ filters will fit in the old jugs). I think whether or not you want to switch to the new filters will depend on whether or not you can tell the difference between the water quality when you're using them and the older filters.
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18.7.2017

In both a blind tasting and a scum test, Matxra+ produced distinctly better results than Maxtra, as far as we’re concerned. Our chalky South Downs water tastes dreadful, unfiltered, and until now has been less than perfect even after filtering, with a slightly musty, brackish taste and still some film on tea. With Maxtra+, the taste is significantly better and the film has gone, at least with a new cartridge.Unfortunately, Maxtra+ is significantly more expensive than Maxtra at present. The last Maxtras we bought from Amazon were just £24 for 12. They’re £38 at present, while 12 x Maxtra+ are £64. Ouch. I strongly recommend setting a price alert with the camelcamelcamel or keepa browser extension.Annoyingly, we have at least a year’s supply of Maxtra cartridges (not to mention several pre-Maxtra)!Superior cartridges, then, and I’ll rate them 5-stars on the assumption that the price will come down.UPDATEA pack of three is currently (20Aug17) £9.99, so that's a bit of an improvement but probably only temporary.Also, I can now add that at end-of life of a Maxtra+ cartridge, a good 5 weeks in fact, filtered water is at least as good as that from a brand new original Maxtra cartridge, although that's with just two of us in the house..
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2.6.2015

This product is good and price is also good. But just be careful about amazon prime membership.If amazon asked you to try a trial version of amazon prime, just be careful. If you accept it and the period of the trial is finished you will automatically become a member of amazon prime and amazon will charge you. In UK it is 79 GBP per a year. Apparently they send you an email with instruction on how to cancel your membership but if you don't see the email (like me and my colleague) among so many emails from amazon and don't follow the instruction and cancel your trial amazon prime membership then you become a member automatically. They don't send a paper receipt to your address so you wouldn't notice that they have debited your account.Today I and a colleague of mine noticed that we have been an amazon prime member and our accounts have been debited for 79 GBP. He could refund it but I could not because apparently I was unknowingly using the one day delivery service of amazon prime for the last 10 months, even though I had never used other services like watching movies... I just thought I share this information so that you also double check your account and make sure you are not an amazon prime member against your will.
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2.8.2017

I suppose water filters could now be considered a mature market judging by the number of Brita pack options and don't forget the New Improved/Best Ever versions that will come out every now and again justifying a price increase. The market also has other manufacturers and Amazon sell them in their Basic range. So there's plenty of choice and traps for the unwary in buying a box of filters and finding they don't fit the water jug.If you live in a hard water area with lime scale building up in the kettle and iron these filters work a treat. The taste questions is more subjective and I'm not convinced that drinking a glass from the tap or from the Brita jug offers too much difference (or improvement)least in the Southern Water area. The Drinking Water Inspectorate would be hearing from me if dodgy water came out of my tap. So it's down to personal taste and whether you want to afford the relatively high price for this box of twelve filters which Brita suggest should last a year.Here's a couple of interesting points from the Brita Wikipedia page: the activated carbon used in BRITA filters is produced from coconut shells and the cartridges are not designed to remove fluoride.
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